Freestanding Signs

Brick Monument Style Sign with black acrylic lettering Monument Sign for Shorewood Home & Auto in Homer Glen Electronic message center in Shorewood on brick monument sign LED Pole Sign for law office in Joliet

What are Freestanding Signs ?

A freestanding sign is not attached to another sign, structure, or building. Freestanding signs are instead supported by braces, poles, columns, and other means of maintaining their position. Freestanding signs naturally extend from the ground. Any sign not attached to a wall or post is considered freestanding.

People also call these signs monument, pylon, pole, and wayfinding signs. Different establishments use freestanding signs as identifiers or to help drive traffic to a certain direction. People usually encounter freestanding signs along roadways or at entrances of a business.

Freestanding signs easily help businesses gain visual prominence as they quickly draw in the eyes even from a distance. The most famous examples are the McDonald’s Golden Arches.

Differentiating oneself from the competition is essential for the success of any company. Though your business may be increasingly emphasizing digital marketing strategies as of late, freestanding signs are still the most efficient way to draw customers in and communicate your brand’s values.

A freestanding sign is the best way to get people in the neighborhood to take notice. They are durable, long-lasting, and can significantly increase exposure and traffic. These indicators can be used in any market or field.

New monument sign for industrial area in Minooka


Watchfire digital message center and new box sign at first federal bank

Digital message center and pole sign in Shorewood bank

     Why Use Freestanding Signs?

Compared to other forms of advertising, freestanding signs have a low cost per impression. For a modest, one-time investment, you can have a sign that reflects your brand and is a strong, physical focal point for any brand.

  Establishing effective signage away from the building is crucial if your business is in a less-than-ideal area.

A freestanding sign allows businesses to attract customers to businesses located some distance from the road or major highway. This engaging and cost-effective strategy will bring in more customers and business to any brand.

Signs designed to stand alone can be left up for a long and will still effectively promote your business. After installation, they hardly need any upkeep.

 Customers will also appreciate the use of freestanding signs throughout your establishment. Such signs are common in institutional settings like hospitals.

Businesses can also illuminate freestanding signs from below (or above) to increase visibility at night.