Signage Facts 8 out of 10 New Customers Enter a Business Because of Its Signage 68% of Consumers Compare Signage to the Business’s Overall Quality 35% of Shoppers reported a Sign is the Reason they knew about the Local Business 50% of Consumers Don’t Enter Business with Poor Signage 60% of Businesses That Update Their Signs See Improvement in Sales 1 in 5 People Make an Unplanned Purchase After Seeing an Ad on a Digital Sign LED Signs Can Increase Brand Awareness by 86% Monument Signs can increase sales by 9% and Pole Signs can increase sales by over 15%
